Monday, August 19, 2024 Himachal Pradesh, known for its scenic beauty and rich cultural heritage, is set to host the ‘ Dehra Utsav’ as part of its ongoing efforts to boost tourism and attract more visitors. The festival, which will take place in the picturesque town of Dehradun, aims to showcase the region’s vibrant culture, traditional arts, and local cuisine. This event is expected to draw both domestic and international tourists, further enhancing the state’s reputation as a prime travel destination in India.
The ‘Dehra Utsav’ will feature a variety of cultural performances, including traditional Himachali folk dances, music, and theatrical shows. Local artisans will also have the opportunity to display and sell their handcrafted products, providing visitors with a unique shopping experience. Additionally, the festival will include workshops and exhibitions that highlight the region’s rich history and traditions, offering tourists an immersive cultural experience.
To ensure a wide reach and attract a diverse audience, the Himachal Pradesh government has planned an extensive promotional campaign for the ‘Dehra Utsav.’ This includes collaborations with travel agencies, social media campaigns, and special packages for tourists who wish to explore the state during the festival. The government is also working on improving infrastructure in and around Dehradun to accommodate the expected influx of visitors, ensuring a comfortable and enjoyable experience for al.