Thursday, October 3, 2024 Hilton has officially revealed the signing of two new properties under its innovative premium economy conversion brand, Spark by Hilton, as part of an extensive partnership with Verkehrsbuero Hospitality. Set to launch later this year, Spark by Hilton Vienna Donaustadt and Spark by Hilton Vienna Messe Prater will offer guests a fresh take on comfortable and affordable accommodations. Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said, “We’re thrilled to bring the Spark by Hilton brand to Vienna, meeting demand for premium economy accommodation in this highly popular destination for both business and leisure travellers.

Our Spark by Hilton properties are ideal for guests looking to maximise the value of their travel budget, while experiencing the reliable and friendly service our hotels are known for across the globe. This collaboration with Verkehrsbuero Hospitality marks a key milestone for Spark by Hilton as the momentum behind the brand continues, with nearly 250 Spark hotels already trading or under development worldwide following its launch just 18 months ago.” Martin Winkler, CEO, Verkehrsbuero, said, “We are thrilled to embark on this partnership with Hilton to bring new hotels to travellers.

This collaboration marks a significant milestone for us, and to be part of the team bringing Spark by Hilton to Austria is incredibly exciting for us all, and we are eager to bring our shared vision to life upon opening bot.