Wednesday, August 21, 2024 Hilton has unveiled “Hilton for Luxury,” an exclusive, invitation-only global program designed for top luxury travel advisors (LTAs). This premier preferred partner program encompasses Hilton’s distinguished luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton. Tailored for Hilton’s leading luxury travel advisors worldwide, the program is aimed at enhancing the booking experience for world-class accommodations across the globe.
A standout feature of this elevated program is the Hilton for Luxury Concierge Desk, introduced following feedback from Luxury Travel Advisor Partners, who see it as a game-changer in client service. Formerly known as Impresario, Hilton for Luxury now serves as a comprehensive resource for luxury travel advisors, offering improved connectivity and access through a dedicated private website. The program provides advisors with exclusive offers from Hilton’s luxury hotels and resorts, value-added benefits, and direct communication with on-property hotel teams.
Each participating hotel appoints a dedicated team of Hilton for Luxury Ambassadors to ensure the delivery of program features and benefits. “As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” said Frank Passanante, senior vice president and global head of sales, Hi.