Share to Facebook Share to Twitter Share to Linkedin The rise in adventure tourism and trips with colleagues are among the biggest travel trends to look forward to in 2025. T ravelers have a lot to look forward to in 2025. According to Hilton’s 2025 Trends Report released earlier this week, the hotel chain revealed their top travel predictions and have officially decreed 2025 as ‘the year of the travel maximizer.
’ The report — which surveyed 13,000 travelers across 13 countries, also included feedback from over 4,100 Hilton employees and travel experts — found that while 2024 saw a rise in sleep retreats and what they called ‘the year of the great recharge,’ the 2025 traveler will be seeking out “high-impact experiences,” with a priority on making the most of their time and money on vacation. “To me, maximizing travel in 2025 means embracing experiences that allow travelers to make the most out of their time, financial investment and all that each destination and local culture has to offer,” Leonard Gooz, Global Brand Leader, Hilton Hotels & Resorts told Forbes . “While each traveler’s needs and preferences are unique, Hilton recognizes that today’s travelers seek a diverse range of experiences – whether that’s indulging in sleep-focused spa treatments, exploring local hotspots, or embarking on thrilling adventures.
” One of the key findings in the report found that seven in ten travelers enjoy being active when they travel, with one in five l.