Thursday, September 26, 2024 Highgate, a prominent company in hotel management, investment, technology, and development, has unveiled the rebranding of four properties from its managed portfolio in Algarve, Portugal, now under the Marriott International brand. Situated within the Salgados Beach resort area, these newly rebranded properties include the Westin Salgados Beach Resort, Algarve; The Residences at The Westin Salgados Beach Resort, Algarve; Algarve Marriott Salgados Golf Resort & Conference Center; and Marriott Residences Salgados Resort, Algarve. These will be the first properties managed by Highgate in Portugal to join Marriott International’s extensive portfolio.
As part of the rebranding initiative, the four hotels will be brought in line with the brand standards of Westin and Marriott Hotels to improve guest experiences and elevate service quality. Highgate Portugal will also spearhead a complete transformation of the public areas, guest rooms, and dining facilities across all properties, incorporating contemporary and upscale design elements. Renovation work is scheduled to commence in late 2024, with plans for all four properties to reopen in 2025.
“We are delighted to breathe new life into four of our revered resorts and residences through rebrandings and extensive renovations,” said Alexandre Solleiro , CEO of Highgate Portugal. “By bringing the esteemed Marriott Hotels and Westin brands into our European portfolio, we are confident that we will be a.