Hero MotoCorp has launched a new 'Premia' store in Delhi's Naraina industrial area, showcasing its premium two-wheeler range, including models from Hero, Vida, and Harley-Davidson. New Delhi: Hero MotoCorp has officially inaugurated its latest ‘Premia’ store in New Delhi, located in the Naraina industrial area. This new venture represents the company’s strategic push into the premium two-wheeler segment, as it seeks to expand its brand beyond its well-established reputation for commuter bikes.
Delhi, get ready to elevate your ride! Our first Hero Premia showroom is now open in Naraina. Inaugurated by Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, this premium destination offers a stunning range of products including the Mavrick 440, Harley-Davidson X440,.
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twitter.com/su5DH6sEvF — Hero MotoCorp (@HeroMotoCorp) August 8, 2024 The Hero Premia store is designed to offer an elevated customer experience, combining modern architecture with new-age digital technologies. The showroom features distinct zones dedicated to Hero, Vida, and Harley-Davidson products, though the branding remains unified on the exterior.
Inside, customers can explore a range of eight premium models, including the Hero Maverick 440, Harley-Davidson X440, Karizma XMR, Xpulse 200 4V, Xtreme 160R, and the electric Vida V1. Hero MotoCorp has gone a step further by ensuring that its Premia sales consultants are professionally trained to offer personalised advice to customers. Additionally, exc.