As South Indian actors and films gain popularity across the country, especially with the success of Baahubali , RRR , KGF, Ponniyin Selvan, Kalki 2898 AD , Kantara among others, there is an increasing trend of south Indian movie actors, directors and producers spending more time in Mumbai and even purchasing properties in the financial capital. Real estate experts say that this trend is gaining momentum as several South Indian actors and directors stay for long in Mumbai for shoots or meetings and prefer to buy property in the city rather than rent one or stay in a hotel. Besides, the Mumbai property market offers higher growth in terms of price appreciation and greater chances of liquidating the asset.

K E Gnanavel Raja-owned Studio Green Films Private Limited buys property in Mumbai for ₹ 15 crore Tamil film producer K E Gnanavel Raja -owned Studio Green Films Private Limited had purchased a 3,414-square feet apartment in Mumbai's Andheri West suburb for ₹ 15 crore this year. Headquartered in Chennai, Studio Green Films is a movie production and distribution company, owned and operated by K E Gnanavel Raja. The purchase came after the Tamil film producer reportedly inaugurated an office in Mumbai earlier.

The said residential property is located in Wing B of Winspace Amelio in DN Nagar of Andheri West. The deal also includes parking space for three cars, the documents shared by Zapkey showed. Bini Winspace Amelio comprises a total of 192 apartments spread across two tow.