Share to Facebook Share to Twitter Share to Linkedin Will Withington, executive vice president of global operations at Enterprise Mobility. A new survey by Enterprise Mobility says 4 in 10 Americans would consider driving a fully electric vehicle in the future. But will that future happen the next time you rent a car? The car rental industry has tapped the brakes when it comes to EV adoption, so I asked Will Withington, executive vice president of global operations at Enterprise Mobility, for his perspective.

Here's our interview: Were you surprised by the 40 percent figure, considering some of the recent issues with EVs? These results reflect the trend we’re seeing across our branches — many people are excited about EVs and recognize the tremendous potential of the technology. But they still have questions on important topics like cost, charging infrastructure and access to the technology. So what's the holdup on EV adoption? When we started our EV work, we had a lot of ideas about what we could do to help the customer.

But ultimately, we’ve learned that our customers need to set the pace. It all goes back to our belief that the best path to electrification is one that maintains a long-term perspective and puts our customer at the center of the transition. Our focus is on pairing the right vehicle with the right customer by understanding every person’s unique travel journey, preferences and concerns.

You've said that EVs have tremendous potential for car rental compa.