MandM, an online retailer which has been based in the county for over 30 years, and offers discount fashion, sports and outdoor brands, has begun its first series of living shopping events on Facebook and Instagram. The retailer hosted its first Facebook and Instagram live event earlier this month, during which users accessed a stream live from the MandM head office. The event allowed viewers to purchase a range of MandM’s best-selling men’s and women’s coats and jackets directly from the live stream.
ALSO READ: During the MandM event, customers were also able to ask questions and enter competitions in the same way. Tom Goode, customer and e-commerce director at MandM, said the company was excited to have launched the live events, with the new format allowing the team to bring their energy and excitement directly to its customer's homes, and provide an interactive shopping experience. "With thousands of customers tuning in and engaging through comments or purchases, it’s clear that live shopping resonates with our audience.
"We look forward to continuing these events and offering even more ways for our customers to connect with the MandM brand." The fashion retailer, which offers up to 65 per cent off over 150 global brands, opened its new headquarters in the Old Market earlier this year and moved 280 members of staff to the upper floor of the former Debenham's unit..