The Ninja Creami ice cream maker is a top trending product for Black Friday. Consumer holiday spending for 2025 is already up almost 10% and ahead of forecast, according to the latest data from Adobe. In the first 24 days of the holiday season, Americans have spent $77.
4 billion online, including a new record of over $3 billion for 21 of those days. Part of the reason for the trend? We’re buying more expensive stuff. “Between April 2019 and August 2024, Adobe found that the share-of-units-sold for the most expensive goods online decreased by 47%, as consumers embraced cheaper goods,” the company said in a statement.
“This trend reversed in the first 24 days of the holiday season: The share of the most expensive goods increased by 15.1% compared to pre-season figures, as consumers embrace everything from bigger TVs to more advanced washing machines.” That’s corroborated by data from search intelligence firm Captify, which says that the products consumers are searching more for this week include those from premium brands such as Dyson, Apple, Nikon, Bose, and Anker.
What are we spending the most on? In that massive electronics category, the share of the most expensive goods is up 42% compared to pre-season numbers. This suggests that we’re willing to spend big for things that matter, but we’re also willing to wait for those large purchases until retailers offer seasonal savings for Black Friday or Cyber Monday. The most trending products in consumer searches, ac.