LOS ANGELES , July 23, 2024 /PRNewswire/ -- Herbalife, a premier health and wellness company, community and platform, today introduced Protein Chips in the United States and Puerto Rico . Protein Chips are the Company's latest protein snack offering, providing consumers with a healthy, savory and convenient way to help meet their daily nutrition goals. Ibi Montesino , Managing Director, Herbalife North America : "The culture of snacking continues to evolve as consumer demand for protein grows.
Consumers are turning to on-the-go protein snacks, due to protein's unique role in supporting weight management and overall health, and we are happy to provide yet another way to help consumers increase their protein intake." With consumers seeking more convenient and savory ways to integrate protein into their diets, especially as snacking replaces conventional meals among younger demographics, protein foods have been gaining traction. Research i shows that the protein snacks market was valued at USD 3.
64 billion in 2021 and is predicted to reach USD 8.20 billion by 2030. Additionally, plant-based eating continues to trend with 6 in 10 U.
S. households purchasing plant-based foods in 2023. ii Dr.
Luigi Gratton , Vice President of the Office of Health and Wellness, Herbalife : "More than ever, consumers are prioritizing their overall health by incorporating healthier options as part of their daily diet. Whether they're striving to incorporate more protein or following a plant-based diet,.