Subscribe to our FREE Newsletter , or Telegram and WhatsApp channels for the latest stories and updates. In what promises to be a bold reimagining of luxury entertainment, Hennessy is set to transform its signature Artistry series into an ambitious 12-hour cultural symposium this November. The event, which will unfold in the industrial-chic confines of Kuala Lumpur’s Sentul Depot, signals a fascinating pivot in how legacy brands are approaching the intersection of luxury and culture in contemporary Asia.
At the helm of this cultural confluence is GRAY , the South Korean producer-artist whose meteoric rise mirrors the shifting currents of Asian influence in global popular culture. His headlining presence suggests a shrewd understanding of how luxury is being redefined for a generation that values cultural authenticity over mere ostentation. The programming reads like a manifesto for modern luxury: pickleball sessions with the appropriately irreverent Motherchuckers; culinary offerings that span from artisanal smokehouses to avant-garde ice creameries; and cocktail experiences curated by the arbiters of Malaysia’s mixology scene.
It’s a carefully orchestrated symphony of high and low culture that speaks to the evolving tastes of Asia’s cognac cognoscenti. As Nausicaa Charrier , Marketing Director of Moët Hennessy Singapore & Malaysia, explains, Hennessy Artistry has been a defining influence in shaping Malaysia’s vibrant cultural and nightlife entertainment scene, a.