DENVER , July 22, 2024 /PRNewswire/ -- In a significant milestone, Help 'Em Up, a trusted name in the pet industry for nearly 20 years, has embarked on a transformative journey culminating in the introduction of a new brand identity, logo, and website crafted to more accurately reflect its mission to address the everyday mobility challenges caused by injury, surgery, or old age. The Help 'Em Up harness was created in 2005 by Cary and Lindsey Zimmerman out of necessity when their beloved dog, Blue, underwent surgery, which impacted her mobility. Almost two decades later, Help 'Em Up still offers the #1 full-body lifting harness recommended and relied on by veterinarians and rehabilitation specialists worldwide.
In 2022, Help 'Em Up was acquired by Paw Prosper, a pet health and wellness portfolio. The family of brands is a one-stop shop for efficacious solutions to more significant pet wellness issues. As Paw Prosper's first acquisition, Help 'Em Up set the company's standard for bringing together only the industry's most influential, well-respected preventative and rehabilitative brands.
The updated brand identity, introduced with the launch of the new website , better represents Help 'Em Up's thoughtful engineering, premium quality, and extraordinary customer care. The updated logo design, with its badge shape and vintage typography, reflects the dependability, precision, and care Help 'Em Up is known for. Designed to support the vision and mission of Help 'Em Up, this new id.