ABS-CBN Films and GMA Pictures’ romantic drama “Hello, Love, Again” achieved a milestone opening weekend of $2.4 million across North America, setting a new record for Philippines cinema in the territory. The sequel to 2019’s “Hello, Love, Goodbye” surpassed expectations, with its opening weekend earnings already exceeding the entire North American run of its predecessor, which earned $1.
99 million. Released by Abramorama in partnership with AJMC, the film secured the widest release ever for a Filipino production, playing in 248 locations across the U.S.
and Canada. The romance, which reunites stars Kathryn Bernardo and Alden Richards, posted a strong per-screen average of $9,722. The film follows Joy (Bernardo) and Ethan (Richards) as they reconnect in Canada five years after parting ways in Hong Kong, navigating their changed lives and rekindling their relationship.
Directed by Cathy Garcia-Sampana, who also helmed the original film, “Hello, Love, Again” was written by Carmi Raymundo and Crystal S. San Miguel, based on a story they developed with Olivia Lamasan. The film was produced by Kookai Labayen, with executive producers Kriz Gazmen, Anette Valdes, and Carlo Katigbak.
The marketing strategy, developed by AJMC (Amorette Jones Media Consulting), targeted Filipino-American audiences while expanding reach to broader Asian-American, Hispanic, and general audiences. The campaign utilized social media content customized for North American viewers, and the fan.