Tuesday, September 24, 2024 The Hotel Electronic Distribution Network Association (HEDNA) Conference 2024 has kicked off in Bangkok with immense enthusiasm. Held at the prestigious Siam Kempinski Hotel , this year’s event is bringing together industry experts, hospitality leaders, and technology innovators to discuss the evolving landscape of online distribution in the hospitality sector. As the hospitality world continues to face distribution challenges, industry stalwarts are gathering to chart the future of the sector.

Day 1 of HEDNA Bangkok 2024 commenced with a networking reception hosted by RateGain , marking the beginning of an enriching experience for the attendees. Kamesh Shukla , representing RateGain, set the tone for the event with his opening remarks, emphasizing the critical importance of understanding current trends in online distribution. He shared that the next few days would focus on innovative strategies, new technologies, and how the hospitality industry can harness these to optimize revenue and operations.

Agoda, a leading player in online hospitality, took center stage on Day 1 with its Chief Commercial Officer, Damien Pfirsch , and Chief Technology Officer, Idan Zalzberg , addressing the main event. Agoda’s participation, alongside their role as a major sponsor for the conference, showcases their leadership in hospitality technology and commitment to enhancing customer experiences through advanced distribution methods. Pfirsch and Zalzberg discussed.