Heart Evangelista is the top celebrity at the recent Paris fashion week, WWD said . Citing Launchmetrics data from the nine-day fashion event, WWD said Heart delivered a whopping $10.6M in media impact value (MIV), after she made an appearance at high profile shows ncluding Louis Vuitton, Dior, Balmain, Elie Saab, and Schiaparelli to name a few.
MIV "tallies the impact of relevant media placements on online, social and print, inclusive of paid, owned and earned mediums," WWD explained. Launchmetrics highlighted two things in their data: Celebrities took over influencers at Paris Fashion Week growing by 3% compared to last year, and that there is a growing presence of Asian celebrities at the event. Thailand ranked 3rd in country rankings, just behind France and the US.
But even with Thai celebrities like Nattawin Wattanagitiphat and Sarocha Chankimha accounting for more than 30% of global celebrity MIVs, our Heart cinched the top spot. She delivered $10.6M in MIV, while Wattanagitiphat gave some $10.
2M in MIV. Meanwhile, Pia Wurtzbach is at 3rd place with $7M in MIV. It's hard to ignore Blackpink's Jisoo who commands the most MIV per placement at $1.
7 million, but "Filipino celebrities overtook South Korean stars," WWD reports Launchmetrics CEO Michale Jais as saying. Apart from Heart and Pia, Michelle Dee made her Paris Fashion Week debut — she walked for Michael Cinco — while Anne Curtis attended the Louis Vuitton Spring/Summer 2025 presentation along with Heart. Earlie.