Plymouth has received accolades in the past for being a strong UK destination - and now the > Company is aiming to bring . The ambitious plan targets renewal and regeneration of the city centre, promoting more city events and activities, and building on the nighttime economy. Plymouth has form for growing visitor numbers, growing from around 4 million in 2008 to 5.
2 million in 2019. Luxury travel magazine Condé Nast Traveller touted Plymouth as one of the top UK destinations to visit in 2019. The Covid pandemic dented travel and tourism in all corners of the UK, but numbers are expected to recover by next year.
Amanda Lumley chief executive of Destination Plymouth, said: “Plymouth has strengthened its position as Britain’s Ocean City and a major South West city destination for shopping, leisure, heritage and culture over the past 10 years. Visitor growth pre-Covid 19 was very strong with more than 5.4million visitors in 2019 and we are continuing to see positive recovery.
“Working with the City Centre Company we will build on our strengths as we develop a proactive brand strategy and place marketing campaign to not just welcome more visitors but also new residents and talent to enjoy an outstanding quality of life in our vibrant, cultural city centre.” Plymouth is currently sporting an excellent availability of bars and clubs . There are 62 bars and clubs per 100,000 people in the city, which is good news for the recently-arrived freshers who may end up falling in l.