Have you heard of the viral demure trend? Here's how to create a very demure, very mindful home

You won't be surprised to learn that TikTok trends are having a huge impact on interior design trends of late. From colors du jour to styling hacks and remodeling do's and don'ts, there's a lot to learn from those viral videos. However, unless you're chronically online like me, you would be forgiven for thinking what is this "demure" trend? And why am I suddenly seeing everyone describing things, including their homes, as very demure and very mindful? Fret not, because I (alongside some TikTok-savvy interior designers) have officially debunked the trend for you in an attempt to explain how this TikTok trend has made its way into the interior realm.

Here, I show you how to be more demure with your decor to create timeless, serene, quietly beautiful spaces. While it might seem like a stretch for a tongue-in-cheek TikTok video to send a ripple through home decor trends – that is genuinely the case here. TikTok creator Jools Lebron started the trend with a satirical video where she describes her demure and unassuming make-up for work as "very demure, very mindful".

That video has now surpassed 35 million views. And the whole thing has snowballed into a movement, a lifestyle, and an aesthetic that is influencing the way we dress, do our make-up, and style our homes. Perhaps in response to the equally viral "clean girl" aesthetic, a demure interior design style focuses on subtle and understated sophistication, much like the quiet luxury trend .

'Spaces that feel soothing, warm, w.