These days, the traditional methods of film promotions - press conferences, posters, as well as city tours - are being overshadowed by the rise of digital and social media influencers. From Instagram reels to YouTube reviews, the influencers, with millions of followers, are at the forefront of film marketing and promotions. It is a win-win situation for both the parties.
While the influencers get a chance to collaborate with film celebrities, the filmmakers reach younger and digitally savvy audiences. Gone are the days when a star-studded trailer launch or a few television spots could guarantee a film's success. In fact, what you see at trailer launches and other film events these days are paid fans and PR-driven activities.
Boring! At film promotion events, celebs talk about their experience working with each other and how much they have prepared for their characters. Again, as a journalist or as an audience, I have no interest in knowing these things. I would rather prefer watching an actor's fun and entertaining reel with an influencer.
Social media platforms like Instagram and YouTube have indeed become essential tools for film promotions. What makes influencers powerful is their direct access to millions of followers who blindly trust their opinions. By collaborating with these influencers, filmmakers are tapping into an already engaged and loyal audience.
Isn't the idea great? Also, influencers, particularly those specialising in fashion, lifestyle, and entertainment, h.