Tuesday, August 20, 2024 Hard Rock Digital has launched its fall campaign, “Roll With Us,” for Hard Rock Bet, its highly-rated sportsbook and iGaming platform, featuring 9x diamond-certified GRAMMY® Award-nominated global superstar Post Malone. The campaign was developed by creative agency 72andSunny New York, with contributions from Redline Media Group and Hard Rock Digital’s internal creative team, and is set to the track “Ante Up (Robbin Hoodz Theory)” by M.O.
P. “Roll With Us” spans every vertical of the integrated app (sportsbook and casino) and aims to shake up the betting world by breaking down the exclusivity and intimidation often linked with sports betting and online gambling. Instead, Hard Rock Bet seeks to foster a more welcoming experience, inviting everyone to join the excitement, no matter who they are or how they bet.
“It’s always a blast working with Hard Rock. It’s sports. It’s music.
It’s entertainment. When Hard Rock Bet says ‘Roll With Us’ they mean it. They’re bringing everyone in.
That’s what I’m all about,” said Post Malone. Post Malone, who recently released his much-anticipated new album “F-1 Trillion,” will also be hitting the road for his F-1 Trillion Tour starting September 8. He embodies the “Rebelliously Inclusive” spirit of Hard Rock Bet in the campaign, appearing alongside a diverse array of people—from nail salon patrons to pool party attendees and bar friends—each enjoying betting in their own .