Thursday, January 23, 2025 Hard Rock International has officially integrated Hard Rock Bet into its Unity by Hard RockTM, a unique global loyalty program that rewards members for engaging with Hard Rock’s extensive portfolio of over 200 locations worldwide, including hotels, casinos, cafes, and Rock Shops. Hard Rock Bet, the premier sports betting and online casino platform from Hard Rock International and Seminole Gaming, will continue offering its complimentary online Loyalty Rewards program. This program allows players to earn points and exclusive rewards through their gameplay.
With the new Unity integration, players can now earn Tier Credits for both programs during online play on Hard Rock Bet and seamlessly transfer points between the platforms to unlock rewards online and at Hard Rock properties. New Hard Rock Bet users who are not already Unity by Hard Rock members will automatically receive a Unity account upon registration. The Unity by Hard Rock loyalty program offers members a wide range of benefits, including the ability to earn and redeem Unity Points for complimentary stays, dining experiences, merchandise, and free play at participating Hard Rock locations.
Additionally, Hard Rock has partnered with Royal Caribbean International and Celebrity Cruises, enabling members to enjoy reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. With Hard Rock Bet now included, members gain exclusive acces.