Headlined by Janhvi Kapoor, the espionage drama Ulajh releases in the theatres on Friday, August 2, and received positive to mixed reviews. The film has seen a poor performance at the box office with the opening weekend collections below than Rs 5 crore, as per the entertainment tracking portal Sacnilk. Gulshan Devaiah, who is earning praise for his performance in Ulajh, defended its low box office performance on his X (formerly Twitter) account on Sunday, August 4.
He also replied to a couple of netizens, who called the Janhvi Kapoor-starrer "an OTT film." When a news portal reported Ulajh's box office collection with the title, "Ulajh box office collection day 2: Janhvi Kapoor film continues to struggle", Gulshan replied to the post and wrote, "Struggle is the salt that makes success taste good. The ones who don’t embrace the struggle will never achieve anything worthwhile.
This is a tough business. Period." When a netizen claimed that Ulajh would have done great numbers on OTT saying, "Sir it's question of removing the big screen obsession and going where the consumers are going - OTT is the future.
This would have found love appreciation and big numbers on OTT. But wrongly distributed by going to cinemas", the actor responded, "Feature films are meant to be seen on the big screen. Hit flop toh chalta rahta hai (Films will be either hits or flops).
As pragmatic as I am about a lot of things , I’m not willing to let go of my idealism when it comes to cinema. I also don�.