The (ASX: XAO) is up a healthy 0.8% today, with one ASX All Ords stock doing a lot of the heavy lifting. Shares in the online beauty and cosmetics retailer closed on Friday at $1.
10. At the time of writing, in late morning trade on Monday, shares are changing hands for $1.18 apiece, up 7.
3%. Any guesses? If you said ( ), go to the head of the virtual class. Today's outperformance comes following the release of Adore Beauty's financial for the 12 months ended 30 June (FY 2024).
Read on for the highlights. Investors are snapping up Adore Beauty shares today with the company achieving growth across most core metrics. The ASX All Ords stock reported a 5.
8% year on year increase in returning customers, reaching a new record of 519,000. These returning customers accounted for 79% of FY 204 product sales. Active customer numbers were also on the rise, increasing by 1.
6%, or 814,000 over the 12 months. Customer retention also notched a new record figure at 64.7%.
The ASX All Ords stock credited the improved customer retention figures to the 8.6% growth in its loyalty members over the year. Adore's mobile app adoption soared 48.
6% over the financial year and now represents 28.4% of sales. And Adore Beauty's investments in brand and above the line marketing activity looks to have paid off.
The company reported that brand awareness in its core demographic group improved to a record 71%, up from 62% for the same period last year. Commenting on the results sending the ASX All Ords stock c.