MY favorite Filipino beauty brands are those that I feel a special affinity with and while these brands reach out to me and send me PR (internet speak for what we used to call samples), I make sure to spend my own money to buy their products to support their causes and advocacies. One of those Filipino brands is GRWM Cosmetics. Early this year, GRWM brought back the Milk Tint shade Pomelo, a fan favorite that was discontinued, to benefit animal rescue organization Pawssion Project.
Pomelo’s rebirth came in a special packaging that reminded beauty enthusiasts why they were buying the multi-use tint. In February, all online sales of the product were donated to Pawssion Project to help sustain the lives of the hundreds of rescued animals in its shelters in Bulacan and Bacolod City. The brand’s founder Mae Layug said she has always wanted to help rescue animals.
I know that Mae has several cats and (if I remember it right) the GRWM headquarters is also home to several strays. It was the Taal Volcano eruption in 2020 that intensified Mae’s wish to help more animal shelters. “ animals shelters and .
for now, t [I see the animals in shelters and they are so happy. I wish I could have my own animal shelter someday but for now, I will help].” On July 25, in the aftermath of Typhoon Carina, GRWM Cosmetics donated 100 percent of online sales to various animal shelters and relief operations.
“Our commitment goes beyond beauty; we remain steadfast in our advocacy to engage in .