Sunday, August 11, 2024 Carnival Cruise Line ‘s Australian Trade Sales team has successfully injected a dose of festive cheer into the heart of winter with its ‘Grinchmas in July’ campaign. The event series aimed to strengthen relationships with valued travel agent partners while showcasing the best of Australia. Through a series of unique and engaging experiences, including pasta-making workshops, art classes, and island getaways, the team successfully captured the essence of Christmas in July.
The campaign’s highlight was the transformation of the Carnival Splendor into a winter wonderland, complete with the Grinch and Max, festive decorations, and themed entertainment. This immersive experience allowed travel agents to experience the magic of Christmas while building stronger connections with the Carnival Cruise Line team. By combining festive fun with professional development opportunities, Carnival Cruise Line has demonstrated its commitment to supporting the travel industry and fostering long-lasting partnerships.
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