Start 2025 right by being discerning before making a purchase It’s hard to look past misleading environmental claims, even for educated consumers, as marketers in many industries work tirelessly to perfume sustainability. From unverified product claims to empty corporate climate pledges, greenwashing has taken many subtle forms that urge buyers to stay vigilant. Major companies across the world are still critically lagging behind the 1.
5 degrees Celsius goal. Their net-zero targets are "either ambiguous or only commit to limited emission reductions," said research organization New Climate Institute. Greenwashing is a term describing false, misleading, or exaggerated environmental claims in a company’s records.
Some examples are a cosmetic brand’s plastic-packaged refill packs, a fast-food chain’s non-recyclable paper straws marketed as green, and a coffee giant’s recycling bins sharing one trash bag. Here are some more greenwashing signs to avoid this 2025 and beyond. No proof? Don’t buy If you see any nature logo on a product, or a statement that reads “I’m recyclable!” but lacks any credible certification to back the claim, there’s a high chance it’s misleading.
Certifications and eco-labels vetted by experts, such as the Green Choice Philippines Seal, come in acronyms or names with corresponding logos rather than a sketchy recycling symbol. So, if green descriptions are vague or full of buzzwords, it’s better to not buy. “Do not hesitate to ask qu.