Summer’s not over yet – there’s still time for posts of beautiful beaches and stunning sunsets. Isabella Benayoun at Kepler explains how marketers can capitalize on tourists’ search for social content. Tourists will go to many lengths to get that perfect picture / Georgia de Lotz via Unsplash In today‘s travel industry, social media is indispensable.
People use different platforms to gather travel recommendations from peers and individuals with similar interests, while social media has streamlined the trip-planning process, and enabled travelers to research, book, and manage their itineraries more seamlessly. To effectively leverage this shift in behavior, marketers should stay up-to-date with the latest travel and social media trends. In this way, they can ensure their content remains both relevant and engaging.
Here are the major trends to be aware of to capitalize on this evolving landscape. Dupes, groups, and surprise locations With the cost-of-living crisis continuing to pressure consumers, many have gotten creative with their holidays – while making cost-effective choices. Over recent years, we’ve seen the rise of ‘travel dupes,’ or more budget-friendly alternatives to classic holiday travel spots.
Montenegro, instead of Croatia; Malta, instead of Italy; and Paros, instead of Santorini. All examples of destinations that benefit from being affordable. While the travel dupe trend has been bashed by some who say you can’t really ‘dupe’ a destination.