Grab Thailand wants to expand its revenue growth among Gen Alpha and Baby Boomers, according to the super-app. "We aim to maintain market leadership in Thailand and continue our business growth," said Chantsuda Thananitayaudom, the newly appointed country head at Grab Thailand. Grab Thailand commands a 46% share of a market valued at US$4.
2 billion in terms of gross merchandise value, followed by Lineman with 40%, ShopeeFood at 7%, Foodpanda with 5%, and Robinhood at 2%, according to Singapore research firm Momentum Works. Thailand is Grab's second-largest market. Ms Chantsuda said Grab's vision this year is "Lead with Purpose", focusing on sustainability, market expansion, affordability, retention, and tech and innovation.
Grab's electric vehicle programme has already facilitated the adoption of more than 10,000 EVs by drivers and riders, with plans for further expansion, said Ms Chantsuda. Earlier this year, Grab and BYD announced a regional partnership to expand access to up to 50,000 BYD EVs for Grab's drivers across Southeast Asia, including Thailand. Grab Thailand also offers a "Drive-to-Own" 60-month loan programme, including no down payments and daily instalments for the EV scheme.
The company has also explored opportunities to tackle the food waste issue by piloting a food waste reduction initiative. Ms Chantsuda said the company wants to penetrate deeper into Gen Alpha and Baby Boomers, in addition to its strong base in Gen Y. "We have new presenters to tap these gr.