Raheem Akingbolu Governor of Oyo State, Seyi Makinde has urged advertising practitioners and other stakeholders to be innovative, adhere to professionalism and collaborate with the government to sanitise the advertising industry and grow the nation’s economy. The governor, who was represented by the state Deputy Governor, Bayo Lawal, made the call at the 39 th Annual General Meeting (AGM) of the Out-of-Home Advertising Association of Nigeria (OAAN), held in Ibadan. Also speaking at the AGM, experts in the integrated marketing communications industry called on the practitioners to rejig their strategies by embracing technology, introducing flexible pricing options and offering value-added services, among others to enable them attract more clients and reposition the practice for growth.
Governor Makinde stated that his administration was committed to the growth of every industry with its ease of doing business policies. He called for the erection of innovative outdoor advertising boards that not only communicate a brand message but beautify the environment and make Nigeria’s cities come alive. He said: “The outdoor advertising industry plays a critical role in shaping the visual landscape of our cities and it is essential that we work together to ensure that this landscape is not only vibrant and dynamic but also orderly and well-regulated.
“We are committed to maintaining a sanitized and organized advertising space in Oyo State. To achieve this, we must hold practition.