Google on Tuesday announced its annual list of top games and apps on the Play Store in India. The Google Play Best of 2024 awards focus on apps that have a practical and user-centric design at their centre, developed by Indian developers for niche audiences. The company highlights the advancements made across sectors such as personalised news, fashion styling, social gaming, and smart expense tracking, courtesy of artificial intelligence (AI).

Alle, Indus Battle Royale, Squad Busters, WhatsApp , and Sony LIV are some of Google Play's Best of 2024 apps and games in India. Read on to know more about the company's top picks for users in India. Google Play's Best of 2024 Apps and Games In a blog post , Google Play detailed that its Best App of the year title in India has been awarded to Alle , an app developed for self-styling which leverages AI and provides features such as personalised outfit ideas, expert advice, virtual try-ons, and instant outfit feedback.

Along with Best App, it was also bestowed with the Best for Fun award. “We noticed that the recent developments in Gen AI, combined with evolving consumer preferences for visual inspirational content, will create a massive opportunity to reimagine & rebuild how people discover and shop for fashion. This realization led us to start Alle[.

..]” said Prateek Agarwal, Co-Founder & CEO, Alle Top Apps and Games in the Google Play Best of 2024 List Photo Credit: Google WhatsApp , the instant messaging app with over 2 billion a.