-- Shares Facebook Twitter Reddit Email Modesty is in its peak era . . .
but not in the way you think. The word demure is the new word of the season after TikToker Jools Lebron popularized it in a viral video that garnered 6 million views and over 600,000 likes within about two weeks. In it, she shows off her natural makeup look, saying, “See how I come to work? Very demure.
I do my makeup, I lay my wig, I do a little braid, I flat iron my hair, I do chichis out, I do viral vanilla: very demure, very mindful.” Demure didn’t just fall out of a coconut tree. Now people can’t stop saying demure in both apt and ironic settings.
Going through airport security with electronics already out of the bag? Very cutesy, very demure. Not blowing up when responding to drama? Very demure, very mindful. Sitting in the middle seat of a crowded train and not man-spreading? Very .
. . wait for it .
. . demure.
The word is so popular even brands and celebrities have started using it. Netflix tweeted a scene from “Gilmore Girls” where main character Rory asks for a club soda and her grandma responds, “So demure. Isn’t she so demure?” Penn Badgley jumped on the bandwagon, filming himself on set of the next season of “You” while repeating Lebron’s quotable line, “See how I come to work? Very demure.
” Even the White House couldn’t resist, posting a photo of President Joe Biden with the caption, “[Canceling] the student debt of nearly 5 million Americans through various.