What did American gymnasts Simone Biles and Suni Lee do first after leading Team USA to gold in the team all-around final? Discuss what TikTok sounds to use, naturally. Biles, the eventual individual all-around winner, chose a crunching sound as she and her teammates mimed biting their gold medals in a TikTok video that has since amassed 120 million views. Lee, the Tokyo Olympics all-around winner, chose to lip dub Kanye “Ye” West’s “I guess we’ll never know” Grammys speech, drawing 43 million views.

The pair’s social media usage mirrors the larger trend of Olympic athletes meme-ing and becoming memes themselves. Compared to the quieter 2020 Tokyo Games, postponed due to COVID-19 and the least-watched Olympics ever for NBC , this iteration has no shortage of viral moments. Here are some of the most popular Paris Olympics memes.

The muffin man Olympians have turned to social media to share their experiences from the Olympic village — from the cardboard beds to the dining hall food. One athlete took the internet by storm with his love of one specific food item: the dining hall’s chocolate muffins. Now nicknamed the “muffin man” by social media users, Henrik Christiansen is beloved online.

The Norwegian swimmer, who has more than 400,000 TikTok followers, went viral for his love of the chocolate pastry. He has posted multiple videos about the baked good to popular sounds with captions that include “when bae is looking like a snack” and “muffin reigns .