Monday, September 23, 2024 Agoda reports a 137% YoY spike in accommodation searches from China ahead of Golden Week, with Seoul, Tokyo, and Bali topping the list of destinations. Agoda has reported a remarkable 137% year-over-year increase in international accommodation searches from Chinese travelers ahead of this year’s Golden Week celebrations. The surge highlights a renewed interest in outbound travel as restrictions ease, and holidaymakers look to explore international destinations once more.
According to Agoda’s latest search data, the top five destinations favored by Chinese tourists for the upcoming Golden Week include Seoul, Tokyo, Bali, Bangkok, and Osaka. This marks a shift from 2023’s top choices, where Tokyo, Seoul, Osaka, Kyoto, and Bangkok dominated the list. Golden Week, celebrated twice a year during Lunar New Year and China’s National Day, remains a key period for travel in China, with millions of tourists seeking international experiences.
The data suggests a strong rebound in demand as travelers take advantage of this holiday season to explore new and familiar destinations..