Ayodeji Ake In the history of celebrating cultural heritage and the richness of African originality, Nigerian Breweries Plc, through its premium brand, Goldberg Lager Beer, has again made a resounding impact at the just-concluded Osun-Osogbo Festival 2024. This year, Goldberg took centre stage all through the period of the festival, pronouncing its presence in all traditional performances, celebrations, and cultural experiences. The company said in a statement that from the opening procession to the paying of homage to the crowns of the past rulers, down to the procession of the votary maiden in company of the Chief Priestess to the Sacred Osun groove, Goldberg featured prominently at various locations, where it was enjoyed by dignitaries, performers, and attendees alike, reflecting the brand’s commitment to honoring cultural roots.
Senior Brand Manager of Goldberg Lager Beer, Kunle Aroyehun, commented on the success of the sponsorship saying: “The Osun Osogbo Festival is a time when we come together to celebrate our heritage, and this year, Goldberg was proud to be at the heart of it. For us, it is more than just an annual festival, it is a celebration of our collective identity, a reminder of the beauty of our traditions, and an opportunity to create new memories with our fans.” A hallmark of Goldberg’s sponsorship was an elaborate after party held at the Technical College Field in Osogbo.
This featured musical performances by popular artistes, energetic dance moves.