Twitchy has told you about Jaguar, the car company, that looked at the way Bud Light blew up its brand and said, 'No, hold our beer' before releasing an ad that looked like something out of a theater major's fever dream . It also didn't help that after the fact, the PR geniuses behind the Jaguar X account got snobby with critics and said we'd soon see things their way. LOL, not a chance.
These decisions have an impact on their business, and Jaguar stocks are reflecting the fact this rebranding isn't going the way Jaguar hoped. Not at all: Jaguar stock price tumbles amid 'woke' ad ‘backlash’ https://t.co/r21TFYG2jR More from Finbold: The famed British – though Indian-owned – luxury car company, Jaguar, recently caused a social media storm on X as it unveiled its latest ‘Copy nothing’ commercial.
Many commentators, including billionaire Elon Musk, quickly mocked the firm over the ad’s strange and apparently disconnected nature. Musk, for example, simply asked if the company even sells cars in his comment. Furthermore, due to the advertisement featuring vivid colors, flamboyantly dressed actors, and gender non-conforming individuals, some have seemingly taken it to be part of the ‘culture war’ and threatened to will the ‘go woke, go broke’ slogan into existence by threatening a boycott.
The notion that the new direction would lead to Jaguar’s downfall was seemingly confirmed by the fact the car maker’s parent company, Tata Motors (NSE: TATAMOTORS), expe.