The famous sandals brand Teva, known for its origins in the Grand Canyon, United States, and a legacy spanning four decades, has officially opened a standalone store in the Philippines at Gateway Mall 2 on July 4, 2024, hosted by Anjay Anson, GMA Artist. The move signifies a milestone for Teva, which has primarily been available in multi-brand stores across the country until now. “Teva, compared to other sandals brands, is a performance footwear.
It is not just for looking good or matching your outfit. It is for your active lifestyle. Right now, there are two official Teva stores in Manila – one here in Gateway Mall; the other is in Greenhills.
Both are already open. In 2025, we hope to expand as the brand grows,” shared Bea Madrid, Teva Marketing Manager. The Philippines, with its robust tourism sector, offers many possibilities for outdoor adventures, such as hiking and beach trips.
With this in mind, Teva's approach to marketing is not just about traditional amplification. “It is grassroots,” Madrid emphasized. “We want to connect to the local communities that can represent the brand well and could vouch for the performance aspect of it.
How durable are the soles. How comfortable the straps can be and how they can tackle their challenging obstacles and trials with the brand.” The store at Gateway Mall 2 features a diverse range of Teva products, from basic and classic colors to vibrant and festive straps that cater to a variety of personal styles.
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