General Motors may have axed the Holden brand, but it says Australia is still a strategic market. In addition to its existing GM Specialty Vehicles (GMSV) business, which sells a mix of both factory right-hand drive and locally remanufactured Chevrolet (and soon, GMC) models, it’s finally launching Cadillac here later this year. “Australia is a very strategic market for us.
We see a lot more opportunity there as we bring Cadillac and the direct to consumer model there,” said Shilpan Amin, senior vice president and president of GM International, to CarExpert. When asked why Australians should trust Cadillac, particularly given the stranglehold German brands have on the luxury car market, Mr Amin said: “Design matters. Capability and technology matter.
We’ve got a 122-year history around leading and technology and design, and that longevity will matter.” 100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal.
Browse now . He said the brand is in it for the long haul. “We’re building these customer experience centres so you can trust that we’re going to be your partner in the communities for a time to come,” he said.
GM has thus far confirmed experience centres only for Melbourne and Sydney. “Our intention is we’re gonna celebrate the next 122 years as a brand. And so the commitment is not just into what products we have now, but then future products come along with that,” he added.
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