BEIJING, CHINA - Media OutReach Newswire - 11 November 2024 - On April 23, 1994, ten private entrepreneurs issued a call to action: "Let's dedicate ourselves to the noble mission of poverty alleviation." This marked the official starting point of China's Guangcai (Glorious) Program initiative. [VIDEO] The Glorious Program called on Chinese private entrepreneurs to play a part in the development-driven poverty alleviation projects that focus on helping impoverished areas to develop resources, set up enterprises, organize training and develop trade, to help revitalize local economy and ensure that the basic needs of impoverished rural residents are met.
Liu Yonghao, chairman of New Hope Group, was one of the first private entrepreneurs after the reform and opening up (a crucial move which began in 1978 to make China what it is today) and is also one of the initiators of the Glorious Program. "Why is it called a 'Glorious Program?' The term carries a dual significance: first, private enterprises are glorious; second, engaging in poverty alleviation is a glorious endeavor. As some of the first to become better-off, we bear the responsibility and obligation to assist in the development of relatively impoverished regions and individuals, leading them towards a path of shared prosperity.
" Xichang Hope (Feed) Company, invested by New Hope Group in Liangshan, southwest China's Sichuan Province, was the first factory established under the Glorious Program. "Around October 1994, we laun.