Thursday, August 22, 2024 The global wellness tourism market is on the rise, with projections indicating it will reach an impressive $1,592.6 billion by 2030, growing at a compound annual growth rate (CAGR) of 7.2% from 2021 to 2030.

This growth is fueled by several key factors, including the expanding global middle class, increased consumer interest in healthier lifestyles, and the growing demand for experiential travel. According to a new report by Allied Market Research titled “Wellness Tourism Market by Service Type, Location, Travelers Type: Global Opportunity Analysis and Industry Forecast, 2021–2030,” the lodging segment accounted for the highest share of the global wellness tourism industry in 2020, holding 20.6% of the market.

The primary travelers segment is expected to witness exponential growth, registering a remarkable 8.7% CAGR during the forecast period. Government Initiatives Boost Wellness Tourism Governments are increasingly recognizing the potential of wellness tourism.

In India, the Ministry of Tourism has been proactive in promoting the country as a hub for medical and wellness tourism. The establishment of the National Medical and Wellness Tourism Board, chaired by the Minister of Tourism, underscores the government’s commitment to advancing this sector. The board focuses on promoting medical tourism, wellness tourism, and Ayurveda tourism, positioning India as a premier destination for wellness seekers.

Regional Insights and Market Growth Europe.