In The Know Experiences, part of Global Travel Collection, will harness the power of artificial intelligence to deliver the most remarkable travel experiences across the globe NEW YORK , Sept. 18, 2024 /PRNewswire/ -- Global Travel Collection (GTC), the leading community of travel advisors for luxury leisure, VIP corporate and entertainment travel, announced today that it is expanding its relationship with Nicer, the pioneering travel technology company that blends traditional travel advisors with cutting-edge artificial intelligence to plan and book more perfect trips. Nicer has been operating as an affiliate of Global Travel Collection for the past year but this expanded partnership will create an agency-platform hybrid as Nicer enters into a joint venture with In the Know Experiences (ITKE), a boutique luxury travel and lifestyle agency within Global Travel Collection.
Leveraging Nicer's groundbreaking technology and artificial intelligence tools, ITKE advisors will be empowered to sell travel in the digital age, with an innovative approach to business that's seamless and efficient. "Nicer's unique approach of blending technology with the irreplaceable human touch of travel advisors is an ideal fit for Global Travel Collection," said Global Travel Collection President Angie Licea . "We are excited to merge Nicer's unique and powerful technology with our In the Know Experiences travel agency brand, whose approach to travel is focused on designing experiences that are as uni.