SYDNEY , Aug. 19, 2024 /PRNewswire/ — SHEIN will bring an exclusive SS24 showroom experience to vibrant Sydney from 23rd – 26th August 2024 . The highly anticipated event promises to be a celebration of style, showcasing SHEIN’s latest arrivals for Spring/Summer 2024 across six collections , plus a new collaboration with renowned Australian designer Alice McCall .
Visitors to the showroom will be able to shop items on display via QR code alongside enjoying free daily giveaways. Alice McCall’s second collection is part of SHEIN X – the program under SHEIN to support independent brands, artists and designers – and features 65 pieces that capture McCall’s signature feminine style and celebrates her 21 years of fashion design. The style icon first partnered with SHEIN in 2023 releasing a limited-edition capsule collection.
“ Following the success of my first collection with SHEIN that was available across the ANZ region and the United States , I am excited for my latest global collection and newest designs to be included in the SS24 showroom event in Sydney , ” said Alice. Discussing the inspiration behind her latest collection, which heroes intricate detailing and vibrant pieces, Alice revealed: “ The concept of dopamine dressing, which is all about finding happiness in our sartorial choices, was a significant influence. I hold strong belief in the fact that the perfect ensemble can elevate our spirits, and with this in mind, the collection was designed to em.