Article content is a beauty brand we can recall seeing on shelves and self-care websites for many years now. Twenty-five years, in fact. Founded in Britain by makeup artist and product developer Petra Strand, the company is known for offering beauty and skin-care products that stick to straightforward formulations and are easy to use.
In honour of the brand’s milestone year, we caught up with Amanda Bell, global director of education and makeup artistry for the brand, to learn mor: Pixi is a beauty brand, with skin care and colour. Pixi started in London in 1999. The ethos and messaging have been the same since Day 1, creating the best-quality formulations which are cruelty-free, vegan and are created for both skin care and colour.
Pixi is very rare as we don’t have a narrow demographic, we appeal to literally everyone with our accessible price points with quality formulations, which combine holistic, plant-based ingredients and cutting-edge technology. Pixi is still family owned and independent, meaning the attention to detail is unparalleled. We don’t follow trends.
We like to think that Pixi is timeless and totally inclusive. There is a limited-edition collection, which celebrates some heritage formulations of colour in new shades like: Matte Last Liquid Lip and Liquid Fairy Lights, which both showcase Pixi’s incredible approach to colour. But also there is some amazing newness.
The Hand Hero, a purifying hand lotion with aromatic botanicals, which smells delicious.