Thursday, August 22, 2024 The upcoming 4th World Islamic Tourism Conference (WITC), scheduled for September 12-13, 2024, at Sunway Resort Hotel in Petaling Jaya, Malaysia , is poised to make a significant impact on the global tourism sector. The conference, themed “Forging Connections,” is expected to be a pivotal event for Islamic tourism, bringing together over 40 local and international experts to discuss the latest trends, opportunities, and challenges within the Muslim tourism market. This gathering is particularly relevant for the travel industry, as it seeks to better understand and cater to the needs of the rapidly growing Muslim tourist demographic.
Thematic Focus: Understanding and Expanding Muslim Tourism The WITC 2024 will cover four key tracks: Understanding Muslim Tourists, Muslim-Friendly Travel and Community, Growth and Opportunity, and Inclusivity. These tracks are designed to provide attendees with the insights necessary to enhance their businesses, develop more attractive products, and address the various challenges that the Islamic tourism industry faces. For the travel sector, these discussions are crucial as they offer a roadmap for engaging with Muslim tourists, who represent one of the fastest-growing segments in global travel.
Understanding the preferences and expectations of Muslim tourists is essential for creating tailored travel experiences. This involves recognizing the importance of halal-certified services, prayer facilities, and culturally.