Tuesday, September 17, 2024 In a significant milestone, Global Hotel Alliance (GHA) has expanded its diverse portfolio with the addition of four prestigious regional hotel brands. Unike Hotels from Norway, Sunway Hotels & Resorts from Malaysia, Andronis from Greece, and Paramount Hotels from the United Arab Emirates have joined the fast-growing alliance. This expansion brings 32 new properties into the GHA fold, offering members of the GHA DISCOVERY loyalty programme more options in some of the world’s most popular tourism destinations.

With this addition, GHA reaffirms its position as the world’s largest alliance of independent hotel brands. Unike Hotels, a distinguished collection of properties across Norway, is known for its distinctive blend of modern comfort and traditional Norwegian hospitality. Each property within the Unike group reflects the unique charm of its local environment, allowing guests to experience the beauty of Norway in its full splendor.

The collection includes 17 exclusive hotels spanning from the bustling city of Bergen to the tranquil fjords at Leikanger and into the deep forests of Rømskog Spa. One notable property, Utsikten Hotel, sits in the southern part of Norway, offering breathtaking views and high-end amenities. With their roots in Scandinavian charm, Unike Hotels contribute significantly to GHA’s offerings by providing unique and enriching stays that appeal to travellers seeking both adventure and relaxation.

From city breaks to welln.