The global digital creative economy is projected to reach Dhs27tn by 2030, driven by emerging technologies like artificial intelligence (AI) and virtual reality. This insight comes from an exclusive study conducted by Dubai Design District (d3) and Dubai Media City, in partnership with global digital consultancy Monstarlab. The Digital Creative Economy 2024 white paper compiled feedback from more than 400 design and media experts and interviews with 20 industry leaders.
It highlighted the growing appetite for AI solutions among local creators, showcasing Dubai’s ambition to position itself as the global capital of the creative economy. According to the fDi Markets report by the Financial Times , Dubai ranked first in 2023 for foreign direct investment (FDI) in cultural and creative industries. With an annual growth rate of 11 per cent, the digital creative economy’s valuation reflects the combined sizes of global design and media markets, encompassing sectors such as books, audio-visual media, culture, visual arts, fashion, and product design.
Embracing digital transformation The white paper arrives at a crucial juncture as generative AI reshapes production processes and business models. “There has been a seismic shift in how content is produced, distributed, and monetised,” said Majed Al Suwaidi, SVP of Dubai Media City at TECOM Group. “The rapid pace of convergence demands that tomorrow’s talent be equipped with the skills needed to unlock this potential.
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