To scale-up the booming tourism sector further in Kashmir, the J&K Lieutenant-Governor’s administration on July 24 announced the hosting of a marathon for foreign and domestic athletes in Srinagar on October 20. J&K L-G Manoj Sinha released the logo and website of the marathon at the Kashmir International Convention Centre in Srinagar. He said the marathon was aimed at multiplying tourism potential in Kashmir.
The Kashmir marathon will have two events — a 42 km full marathon, and a 21 km half marathon. “Foreign and domestic athletes will participate in the event. There can be no better weather and atmosphere for a marathon than Kashmir.
The event will open fresh livelihood opportunities for youth,” Mr. Sinha said. This is the fourth mega event this year aimed at boosting tourism in J&K.
Earlier, the L-G administration organised F4 car racing in Srinagar, the Sunburn Music Festival in Jammu, and the J&K Tourism Development Conclave in Srinagar. “We aspire to make this event (the marathon) a beacon of peace and harmony. I am confident the Kashmir marathon will place J&K firmly on the global running map and it will enhance global recognition of the Union Territory, highlighting our potential as a premier tourist destination,” Mr.
Sinha said. “We expect global participants. Kashmir will host the grand event in October this year.
The participants will become the brand ambassadors of the Valley’s beauty and tourism potential,” Mr. Sinha said. The proposed route fo.