Freeport boutique Gingham, which opened on Bow Street in May, hosts a summer sale on July 23, 2024. Photo courtesy of Igor Gorn Though Freeport boasts many popular clothing chains, one independent boutique is set to offer shoppers a colorful, curated shopping experience near the heart of downtown. Gingham, at 25 Bow St.
in Freeport, opened its doors in May, bringing in brightly colored dresses, luxury denim and more to the already extensive shopping options in the coastal town. The self-described “no-pressure” boutique said it aims to provide a pleasant experience for women shopping in the area. Though new to Freeport, Gingham has long been apart of the Midcoast community — many Yarmouth shoppers may remember a boutique of the same name located on Main Street.
This boutique, then owned by Heather Veitch, launched in 2016 and provided similar selections to the new location in Freeport. When Veitch announced in November 2023 that she was going to close the shop, however, Freeport resident and current-Gingham owner Caitlin Reiche saw the opportunity to fulfill a longtime dream to own a shop. The boutique made its move to Freeport under new owner Caitlin Reiche after spending several years on Main Street in Yarmouth.
Courtesy of Gingham By mid-January, the same month the boutique was set to close, the transition to Freeport was announced, where Veitch described the ownership change as “beyond exciting” and said that Reiche was a “fantastic human being” on social med.