In Malcolm Gladwell’s world, there’s no such thing as too much of a good thing. Read this article for free: Already have an account? To continue reading, please subscribe: * In Malcolm Gladwell’s world, there’s no such thing as too much of a good thing. Read unlimited articles for free today: Already have an account? In Malcolm Gladwell’s world, there’s no such thing as too much of a good thing.
Twenty-five years after made its skinny, frizzy-haired author a star of New York journalism, the southern-Ontario-raised writer returns with more examples of, and explanations for, social epidemics. Those who appreciated the first outing will likely enjoy the new one, too. Shannon Greer photo Malcolm Gladwell’s latest hews closely to the techniques used in his first book The Tipping Point.
hews closely to the techniques Gladwell used the first time out. In fact, it is a style that has served him well in virtually all his books to date, from and to and . Again here, Gladwell uses a conversational approach, often rife with digressions (not to mention charts, diagrams and a few too many footnotes), to turn social science research into accessible stories, humanizing their subjects and connecting seemingly unrelated phenomena.
The result, in his words: “a new set of theories, stories and arguments about the strange pathways that ideas and behaviours follow through our world.” Gladwell did not coin the term “tipping point,” but he certainly “tipped” it into wide us.