The CEO of a musical instruments retailer has responded to online backlash after a revealed his sudden dismissal of 99 contracted freelancers and employees. The post has since been deleted by Reddit moderators. According to a screenshot of a Slack message posted by the Reddit user and intern, the CEO of The Musician’s Club (and its subsidiary, The Brass Club) was dissatisfied with the poor turnout of a meeting reportedly scheduled for the company’s 110 employees.

“11 employees” showed up to the meeting, reads the message. The CEO, Baldvin Oddsson, appears to have then fired the 99 employees who didn’t show, telling them to “Get the fuck out of [his] business right now.” has heard audio clips of one of the company’s subsequent internal meetings and seen further screenshots from Slack conversations.

The provided material appears to represent a number of employees expressing frustration and confusion at the mass firing, with one employee — reportedly in a managerial role — claiming: “The main issue [with the company] is our CEO...

That’s not gonna change.” A message from Oddsson at 8:24 AM also reads: “Anyone who is not [in the meeting] will be fired at 1 PM today”. In an official statement to , Oddsson says that he’s received “an overwhelming amount of attention – both positive and negative.

While some attempted to ‘cancel’ me, it has completely backfired. Our traffic has surged to over 20,000 views, sales are at an all-time high, and we�.