Friday, August 16, 2024 Georgia, a country nestled at the crossroads of Europe and Asia, is a land of stunning natural beauty and vibrant cultural heritage. With its diverse landscapes ranging from the snow-capped peaks of the Caucasus Mountains to the lush valleys and coastal paradises along the Black Sea, Georgia offers a unique blend of experiences for travelers. As of August 2024, Georgia has further opened its doors to the world by allowing visa-free entry to citizens of 93 countries, enhancing its appeal as a must-visit destination.

This article delves into the enchanting beauty of Georgia and its burgeoning tourism industry, which has captivated the hearts of adventurers, culture enthusiasts, and nature lovers alike. In 2023, Georgia saw an impressive influx of 7.1 million international non-resident travelers, a substantial 30.

3% rise from the previous year. Visitors aged 31 to 50 contributed significantly to the tourism revenue, accounting for 45.5% of the total income generated from tourism activities.

Looking back at 2022, Georgia welcomed a total of 4,703,945 international travelers. Of these, 3,652,949 journeys, or 77.7%, involved at least one overnight stay, qualifying them as tourist trips.

The remaining 22.3%, equivalent to 1,050,996 trips, were day visits without overnight stays. The contribution of tourism to Georgia’s gross domestic product (GDP) has seen significant growth from 2007 to 2019.

According to data from the UNWTO, the tourism balance over GDP i.